Founding Membership$197/mo · founding rate held as long as you stay

Twenty years of my coaching.
One question at a time. Out loud.

Every training I've given, every coaching call, every script and framework, and five books I never published — loaded into an AI you can talk to. Ask it what to say on the appointment you have at two o'clock. It answers in my voice, because it is my voice.

Hoss Pratt

$197/month · no trial, no tiers, no upsells · cancel anytime

Tap something a seller said to you this week

Live answers · spoken or typed
You saidWe want to think about it.
Hoss Pratt

That one isn't a timeline. It means something was missing in your delivery — they don't actually want to sleep on it, they want to see and hear more. And the truth is you should have armed this one on the phone, before you ever walked in:

So when I come out Thursday, let's say you love everything you see, you love the marketing plan, you see the value in the Certified Pre-Owned Program, and we agree on price, terms and conditions — is there any reason I couldn't earn your business at that appointment?

You saidI did ask that. They still want to think about it.
Hoss Pratt

Good. Then use it against the stall:

Remember on the phone I asked — if you loved everything about me, the marketing plan, the aggressive approach, that we could earn your business. So let me ask you this. What is it you're looking for in an agent that we didn't discuss tonight?

That question leads straight to what's holding them back. Whatever comes out of their mouth next — "well, I thought the property was worth a little more" — that's your pain. That's another chance to sell.

Real answers from the coaching library, shortened for this page. Yours come back about your seller, your market, your appointment.

Ask it your own

Sound familiar?

You already know what to do.
You just don't have it at 8:40 on a Tuesday.

I've been through the course twice and I still freeze the second they push back on price.
ChatGPT gives me something that sounds great and gets me walked to the door.
I've got an appointment in an hour and I don't know what to say to this one.

The answers already exist. They're buried in twenty years of recordings you are never going to sit down and watch. The agents pulling ahead aren't better on the phone. They just get the answer faster.

The part nobody else can copy

Most AI clones are a museum.
This one is still being built.

Every week I teach a live session. It gets transcribed, turned into an implementation guide, and loaded into Hoss AI. Not by a team. By the same AI stack you're getting access to. The version you talk to in November knows things the version you talk to this Friday doesn't.

TuesdayI teach the live session
Tuesday nightIt's transcribed automatically
WednesdayIt becomes an implementation guide
WednesdayIt's in the brain you talk to

You're not buying a snapshot of what I know. You're subscribing to what I'm still learning.

The full stack, itemized

Everything inside your account.

Every line is included from day one. Nothing sits behind a higher plan, because there isn't one.

Hoss AI — your coach, 24/7
Talk to it or type to itMy actual voice, on your phone or your laptopINCLUDED
Twenty-plus years of coachingEvery training, call, course, script and framework I've recordedINCLUDED
Five unpublished booksIn here, and nowhere elseINCLUDED
Appointment prepOn the specific listing you're walking into tonightINCLUDED
Word-for-word objection answersWhat to say, not how to feel about itINCLUDED
The debriefWhere you lost them, and what to do tomorrowINCLUDED
Every conversation savedSearchable, private to youINCLUDED
The Founding Membership
Weekly Q&A Implementation MastermindA live group call every week. Bring what you're stuck on, we fix it live.INCLUDED
Every future run of the AI Agent trainingLive, at no cost. Rebuilt every run, because AI changes every month.INCLUDED
Every new tool I buildAI Agent HQ was the first. It won't be the last.INCLUDED
Direct email accessFor questions between callsINCLUDED

Any appointment. Any hour.

What would you ask a coach who has heard all of it?

Before the appointment

"Seven o'clock listing appointment. They've already talked to two agents. Arm me."

Go last, and take a promise with you on the way in. Before you hang up: "Promise me something. You won't sign a single thing until you meet with me." Now you're not the third agent. You're the one they're waiting on…

At the kitchen table

"They just asked me to cut my commission. What do I say right now?"

Don't say "I won't." Say "I can't, and here's why" — then put six dollars on the table and show them where every one of them goes. The pain in that objection is money. Answer the money…

On the drive home

"It felt great and then they said they'd sleep on it. Where did I lose it?"

You probably didn't lose it in the room. You lost it on the phone, when you skipped the commitment question. Here's the one to ask before the next appointment, and here's how to recover this one tonight…

Sample coaching, shortened. Your answers come grounded in your listing, your market, your words.

"Isn't this just ChatGPT with a prompt?"

No. And you'll know on the first answer. ChatGPT has never sat in a seller's kitchen.

What you're using now

  • The course you bought and half-watched — great material that has never heard of your seller
  • Generic ChatGPT — confident, polished, and it has never done a listing appointment
  • Replaying it on the drive home — guessing, with only your own read to go on
  • Asking your broker — an opinion about an appointment they weren't at

Hoss AI

  • Twenty years of my actual coaching — recorded trainings, not scraped blog posts
  • Out loud, in my voice — the exact words, the way I'd say them to you
  • On duty at 8:40pm — the night before the appointment that changes your year
  • It learns every week — what I teach Tuesday is in there Wednesday

From agents who've worked the coaching that's inside it

Same system. Now it answers back.

Hoss was 100% different. His approach is no-nonsense and focuses on doing the critical activities that get you both now business and consistent business. I would have crawled over broken glass to have Hoss' system when I was a new agent.
Brad Brinkman · San Diego, CA
It's given me an increase in confidence and reduced the anxiety in picking up the phone to make those calls. I consistently ask myself, 'Is what I'm doing a money making activity?'
Christopher McQueen · San Antonio, TX
When I am feeling burned out from prospecting or want fresh ideas and reminders of stuff that works, I reference Listing Boss.
Erik Barthel · St. Louis, MO

Published reviews of Hoss's coaching and the Listing Boss system, the material Hoss AI is trained on. Hoss AI itself goes live September 4, 2026.

Founding membership

Everything above. One price. No tiers.

Straight answer on the price: this costs real money in AI every single time you talk to it. That's why it isn't $47, and that's why there's no free trial. I'd rather charge you fairly and keep it fast than throttle you down to hit a number that looks good on an ad.

$197/month

Get Founding Access

Founding rate held as long as you stay
Cancel anytime

You're skeptical. Good.

I asked it your questions.

Is this really you, or a robot reading a script?

It's AI, built on my material and my voice. I don't read your conversations. But every framework in there came out of my mouth first, on a recording, in front of agents.

Can I talk to it, or do I have to type?

Both. Open it in a browser on your phone or your computer and start talking. There's no call-in number at launch.

Why is there no free trial?

Because a talking AI costs real money to run, and a free trial is how you end up paying to entertain people who were never going to join. You get the founding rate and you can cancel anytime. That's the trade.

Who sees what I ask?

You. That's it.

I'm not a tech person.

Neither are most of the agents using it. You open a page and you talk. That's the whole learning curve.

What if I've never done any of your training?

Then you're about to get twenty years of it on demand, in plain language, one question at a time. Ask it the way you'd ask me: "seller went quiet after I sent the CMA, what now?"

Don't take my word for it. Ask it something.

Bring the appointment you're nervous about. The seller who went quiet. The price conversation you've been putting off since Thursday.

HossAsk Hoss your first question…

$197/mo · founding rate held · cancel anytime · takes about a minute